VIATT 2024’s strong prospects highlighted at Intertextile Apparel press conference
Harnessing the synergy of the Texpertise Network of Messe Frankfurt and its global apparel flagship, the co-organisers of the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) recently held a joint press conference on 28 August 2023, the first day of Intertextile Shanghai Apparel Fabrics – Autumn Edition. Discussing the inaugural fair’s comprehensive, business-friendly nature, representatives of both Messe Frankfurt and VIETRADE spoke in glowing terms about the potential of ASEAN’s new platform for the entire textile industry. Set to launch the spring sourcing season, the fair will take place from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.
VIATT 2024: Messe Frankfurt and VIETRADE launch comprehensive new Vietnam textile fair
With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) wasted little time announcing the international fair for the entire textile value chain. The extensive three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. With the textile trade winds bearing upon Vietnam, the organisers are confident in leveraging their various strengths to realise a show of unprecedented scope within the industry.