The Trend Curators is comprised of top trend forecasters from the NellyRodi™ Agency (Paris, France) and MUSEATIVE (New York, USA).  Coming from cities considered the fashion capitals of major export markets for international garment trade, the committee members combine their expertise and local influence to come up with the themes of the VIATT Trend Forum.

NELLYRODI™ AGENCY – PARIS, FRANCE

Founded in Paris in 1985, NellyRodi is an expert strategic consulting agency for the creative industries. Today based in Paris, Tokyo and Los Angeles, it is an international reference for forecasting and consumer behaviour analysis. NellyRodi helps businesses, brands, investors and collective organisations, defining their brand strategy all the way to operational deployment. NellyRodi is a B certified corporation reflecting a 40-year commitment to transparency, sustainability and responsible business. NellyRodi has been established in China since 2002, and Michael Bonzom is creative director.

MUSEATIVE – NEW YORK, USA

MUSEATIVE – a design studio transforming visionary ideas into expressions of style and substance. From global trend analysis, brand strategy, fashion consulting to packaging, and trade show design, MUSEATIVE turns inspiration into identity – giving brands their voice and vision. We decode trends, craft strategies, and shape stories that define the future of beauty, lifestyle, and fashion. Led by Creative Director KAI CHOW, with a cosmopolitan eye and cross-industry fluency, we bring a distinct, forward-thinking perspective to global style and the evolving language of consumer culture.