The Trend Curators comprise NellyRodi™ Agency (Paris, France) and MUSEATIVE (New York, USA). Both are pre-eminent trend forecasting specialists hailing from fashion capitals, representing key export markets within the international apparel trade. They combine their respective expertise and regional strengths to define VIATT's trend presentation zones through distinctive thematic narratives.

NELLYRODI™ AGENCY – PARIS, FRANCE

Founded in Paris in 1985, NellyRodi is an expert strategic consulting agency for the creative industries. Today based in Paris, Tokyo and Los Angeles, it is an international reference for forecasting and consumer behaviour analysis. NellyRodi helps businesses, brands, investors and collective organisations, defining their brand strategy all the way to operational deployment. NellyRodi is a B certified corporation reflecting a 40-year commitment to transparency, sustainability and responsible business. NellyRodi has been established in China since 2002, and Michael Bonzom is creative director.

MUSEATIVE – NEW YORK, USA

MUSEATIVE – a design studio transforming visionary ideas into expressions of style and substance. From global trend analysis, brand strategy, fashion consulting to packaging, and trade show design, MUSEATIVE turns inspiration into identity – giving brands their voice and vision. We decode trends, craft strategies, and shape stories that define the future of beauty, lifestyle, and fashion. Led by Creative Director KAI CHOW, with a cosmopolitan eye and cross-industry fluency, we bring a distinct, forward-thinking perspective to global style and the evolving language of consumer culture.