“The invaluable feedback from the first edition of VIATT has driven us to make next year’s fair even stronger, and look forward to its increasing importance in our global textile framework," said Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd. "With Vietnam's business environment on the upswing, we are excited about VIATT 2025’s potential to serve as an effective, on-trend platform for harnessing and supplementing the renewed growth of the country's textile industry, across multiple sub-sectors."
The fair’s inaugural edition attracted 409 exhibitors and 17,262 visits from 17 and 55 countries and regions respectively. Building on this solid foundation, VIATT 2025 will continue to showcase the latest industry trends, and expand its focus on various pertinent areas. This will include the fair’s new Econogy Hub, a dedicated zone to advance the topic of sustainability in the textile industry, and to relate it closely to the demands of economic and social change. Together with the evolving environmental landscape, the fair will also help industry players adapt to the rapid adoption of new technology in the business world with the debut of the Innovation & Digital Solutions Zone. This zone will allow exhibitors to unveil the latest technology and solutions such as AI design, digital manufacturing, big data analytics, and more.
Concurrently, VIATT 2025 will continue to present a diverse range of exhibitors across the apparel, home textile and technical textile sectors, with positive feedback received from many quarters at the fair’s inaugural edition.
Apparel Fabrics & Fashion
In the first four months of 2024, textile and garment exports grew 6.3% year-on-year to over USD 10 billion[2]. The US remains Vietnam’s top export market, followed by the EU, South Korea, China, and Japan. To meet this demand, Vietnam's textile industry continues to import a significant amount of raw materials. At VIATT 2024, yarns, fibres and fabrics for casualwear, sportswear and uniforms, as well as garment accessories, were in high demand.
Speaking at the previous edition, Ms Surina Gan, Director / Chief Marketing Officer at CDX Textile, said: “In addition to trade pacts, Vietnam has also established itself with significant support networks for the textile and garment industry. This fair is a more international platform, and this is what we look forward to. We want to meet many customers and brands from all over the world such as our main markets, America and Europe, and new markets such as Japan, Korea, and Taiwan.”
At the upcoming edition, apparel textile exhibitors can showcase beyond their booths by participating in the fringe programme's fashion shows, seminars and more.
Home & Contract Textiles
Vietnam’s home textile market is projected to undergo a steady CAGR of 2.4% from 2024 – 2032[3], driven by the rising need for modern and stylish home textiles, e-commerce expansion, and favourable government initiatives. At the fair’s previous edition, product groups included bedding, loungewear and bathroom textiles, curtains and curtain fabrics, upholstery and sofa fabrics, and home textile accessories.
Showcasing Japanese tatami mats at VIATT 2024, Mr Ryosuke Nishida, from the Business Promotion Department at Kitsutaka Co Ltd, said: “At VIATT, we’ve had the opportunity to meet with real estate companies, design offices, and interior stores. Our ultimate goal is to sell our products all over the world, and our plan is to first establish a strong presence in Vietnam and then consider local production to offer a more affordable price.”
At VIATT 2025, exhibitors can additionally present their latest offerings in the Home Textiles Display Zone or at dedicated product presentations, to maximise their visibility to potential buyers.
Technical Textiles & Technologies
Across the textile industry, investors are now focusing on optimising production capacity, streamlining supply chains, and enhancing product quality to maintain competitiveness in both domestic and international markets. With the new Innovation & Digital Solutions Zone to supplement the textile technology category, VIATT 2025 is set to play host to providers of textile and nonwoven machinery, CAD/CAM, CMT, and technology for embroidery, knitting, sewing, printing, and more. Exhibitors can draw more attention to their latest solutions by participating in the fair's new innovation showcase area.
Focusing on promoting the company’s tactile sensation analysing machine at VIATT 2024, Mr Daniel Ohndorf, Sales Area Manager at emtec Electronic GmbH, said: “For this show, we are targeting mainly Southeast Asia, such as Vietnam, Thailand, Bangladesh, Cambodia, even Taiwan, and we have had some good contacts and discussions already. Our long-term contact with Messe Frankfurt, paired with the cooperation from our new Vietnam sales partner, led to us deciding that this fair could be a good starting point.”
By leveraging the diverse participation at its over 50 textile fairs in 13 countries, Messe Frankfurt's Texpertise Network will enable next year’s edition of VIATT to serve as an ideal platform for connecting Vietnamese businesses with international players, facilitating cross-border trade, knowledge sharing and collaboration.
The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), covering the entire textile industry value chain. For more details on this fair, please visit www.viatt.com.vn or contact viatt@hongkong.messefrankfurt.com.
The second edition will be held from 26 – 28 February 2025.
[1] ‘FDI reaches US$11.07 billion in first five months of 2024.’ May 2024, VietNam News, https://bit.ly/3RpR3AH. (Retrieved: June 2024)
[2] ‘Vietnam Business News May 16/2024’, May 2024, Vietnam Net Global, https://bit.ly/45pCYJc (Retrieved: June 2024)
[3] ‘Vietnam Home Textile Market - Size, Share & Industry Analysis.’ June 2024, Mordor Intelligence, https://bit.ly/45FF485 (Retrieved: June 2024)
Other upcoming shows:
Intertextile Shanghai Home Textiles – Autumn Edition
14 – 16 August 2024, Shanghai
Intertextile Shanghai Apparel Fabrics – Autumn Edition / Yarn Expo Autumn
27 – 29 August 2024, Shanghai
Cinte Techtextil China
19 – 21 September 2024, Shanghai
DS Printech China
11 – 13 November 2024, Guangzhou
Intertextile Shanghai Apparel Fabrics – Spring Edition / Intertextile Shanghai Home Textiles – Spring Edition / Yarn Expo Spring
11 – 13 March 2025, Shanghai
Press information and photographic material:
https://viatt.hk.messefrankfurt.com/hochiminhcity/en/press.html
Social media and website:
facebook.com/viattvietnam
instagram.com/viatt_vietnam
linkedin.com/in/viatt-vietnam-international-trade-fair
Your contact:
Phoebe Chau
Phone: +852 2238 9941
phoebe.chau@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building,
26 Harbour Rd, Wanchai, Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,300* people at its headquarters in Frankfurt am Main and in 28* subsidiaries, it organises events around the world. Group sales in financial year 2023 were more than € 600* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* Preliminary figures for 2023
Background information on VIETRADE
Vietnam Trade Promotion Agency (VIETRADE) is a governmental agency established by the Prime Minister to assist the Minister of Industry and Trade of Vietnam in performing the functions of state management on trade promotion activities and orientation. VIETRADE enjoys an exclusive extensive international and national network of the Vietnamese Government, the widespread network of 63 trade and industry promotion organisations in the country and overseas. Established in 2000, VIETRADE has 23 years of experience promoting trade and investment between Vietnam and countries around the world. We have worked very hard to assist both Vietnamese and international business community to develop their markets and enhance their trade promotion capabilities.
For more information, please visit our website at: https://vietrade.gov.vn/.
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