VIATT serves as a sourcing hub connecting regional manufacturers with global suppliers and buyers, with the 2026 edition welcoming nearly 460 exhibitors from 21 countries and regions and over 17,000 visits from 54 represented markets. The inaugural German Pavilion and Türkiye Zone expanded the fair’s global footprint, alongside returning pavilions and zones from China, Europe, India, Japan, and Taiwan. Over 350 business matching meetings connected exhibitors with buyers from over 20 countries and regions, reinforcing the fair’s role facilitating cross-border sourcing and partnerships – a role which is set to facilitate additional sustainable exchange at its upcoming edition.
“Vietnam’s textile industry is at a turning point,” said Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd. “As global competition intensifies and ESG requirements tighten, companies are shifting from volume-driven growth to value creation, technology adoption and supply chain transparency. As a comprehensive platform covering the full textile value chain, VIATT 2027 will support this transition in the region by connecting materials, production technologies and a range of international markets within one integrated environment.”
The upcoming edition will take place as Vietnam’s textile and garment industry – a key pillar within the global supply chain – undergoes structural adjustment. In the first half of 2026, the industry generated more than USD 22 billion in exports, while maintaining a full-year target of USD 48 billion[1]. Industry leaders note that future growth must rely less on capacity expansion and more on productivity, stronger domestic sourcing, market diversification, accelerated digitalisation and greener production models. With more than 60% of production inputs still imported[2], deeper regional integration and higher value addition remain strategic priorities.
Integrated industry showcase promotes sourcing across three categories
Reflecting the market’s strategic priorities, VIATT 2027 will look to strengthen its cross-sector structure across Apparel Fabrics & Fashion, Home & Contract Textiles, and Technical Textiles & Technologies. By bringing together yarn suppliers, fabric manufacturers, garment producers and machinery and solution providers, the fair enables businesses to explore higher-value materials, upgrade manufacturing capabilities and reinforce sourcing networks across global markets.
Exhibitors in 2026 highlighted the advantages of the fair’s integrated format. Mr Ezra Clarence, Marketing Manager of PT Kary Indomas Elok, Indonesia, commented: “With our company showcasing products mainly for clothes, stuffed toys, and home furniture, VIATT’s combination of three sectors is a perfect match for us, helping us reach new potential customers. As we look to expand exports to the US and Europe, we were able to meet highly targeted buyers here.”
Beyond the exhibition floor, the show has expanded its role as a platform for industry dialogue, with last year’s fringe programme addressing industry trends, sustainability regulations, digitalisation strategies, and trade developments. VIATT 2027 will continue to give a platform to future-focused topics and expert speakers, while sustainability will remain central through the Econogy Hub and Econogy Check, showcasing certified sustainable fibres, recycled materials, circular solutions, and traceability systems. This integrated approach supports exporters in meeting tightening ESG and compliance requirements in key global markets. As ASEAN’s textile landscape evolves, next year’s edition aims to serve as both sourcing hub and strategic meeting point for regional and international stakeholders seeking integrated, sustainable, and value-driven growth across the supply chain.
The fair’s importance in this regard was noted by Mr William Yip, Raw Materials Lead at Mountain Equipment Company, Canada, who attended the previous edition: “What’s quite unique about Vietnam is its transition towards more innovative qualities and material differentiation. This fair is very important because for many brands, it is essential to look at the entire value chain. From a traceability perspective, it is invaluable to have insight into your yarn supplier, the yarns used in your fabrics, and ultimately your garment suppliers.”
The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). For more details on this fair, please visit or contact viatt@hongkong.messefrankfurt.com.
VIATT 2027 will be held from 24 – 26 February 2027.
[1],[2] “Vietnam’s garment sector pivots towards value-added growth”, July 2026, Vietnam Plus, https://vietnamnews.vn/economy/1766382/textile-garment-sector-shifts-focus-to-quality-of-growth.html (Retrieved: July 2026)
Other upcoming shows:
Intertextile Shanghai Apparel Fabrics – Autumn Edition / Yarn Expo Autumn
25 – 27 August 2026, Shanghai
Cinte Techtextil China
1 – 3 September 2026, Shanghai
Intertextile Shanghai Apparel Fabrics – Spring Edition / Yarn Expo Spring / Intertextile Shanghai Home Textiles – Spring Edition
10 – 12 March 2027, Shanghai
Press information and photographic material:
https://viatt.hk.messefrankfurt.com/hochiminhcity/en/press.html
Social media and website:
facebook.com/viattvietnam
instagram.com/viatt_vietnam
linkedin.com/in/viatt-vietnam-international-trade-fair
Your contact:
Phoebe Chau
Phone: +852 2238 9941
phoebe.chau@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building,
26 Harbour Rd, Wanchai, Hong Kong
About the Texpertise Network
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were about € 766 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events.
Messe Frankfurt develops new business models based on its digital expertise. Its range of services encompasses venue rental as well as exhibition stand construction, marketing services, staffing services, and catering.
Sustainability is a central pillar of our corporate strategy. Maintaining a balance between environmental and economic responsibility, social responsibility, and diversity lies at the heart of its approach.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Background information on VIETRADE
Vietnam Trade Promotion Agency (VIETRADE) is a governmental organization under the Ministry of Industry and Trade of Vietnam responsible for promoting trade and investment and supporting industry and trade development in Vietnam. VIETRADE works closely with various local trade promotion centers, trade associations, trade support institutions and international trade promotion organizations to support domestic and foreign enterprises in establishing and expanding their businesses. Established in 2000, VIETRADE has 26 years of experience in promoting trade and investment between Vietnam and countries around the world. Over the years, VIETRADE has supported Vietnamese and international businesses in expanding their markets and strengthening their trade promotion capabilities. For more information, please visit our website at: https://vietrade.gov.vn/
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- VIATT27_PR1_EN (pdf, 205 KB)